How it works
Your logo, printed and worn
Every month two t-shirts are printed carrying 12 sponsor logos between them, and then they are worn. Five steps, and you are involved in three of them.
Pick a position
There are 6 print positions on each of two garments — a white tee and a black one — so 12 lots a month. A sleeve or hem strip is $129; the chest, which is the one read across a table rather than glimpsed in passing, is $249. Whichever you take is yours for the whole drop, and nobody who buys after you pays a different number for the same thing.
Add your artwork
Upload your logo and place it on the shirt yourself. What the preview shows is what gets printed, at the house size for that position — every print is held to the same dimensions so one sponsor cannot buy their way into being twice the size of their neighbour. Add a URL if you want the results page to link to you; you can send it later.
Pay once
Checkout is a single payment through Stripe and the spot is locked the moment it clears. There is no subscription, no renewal, and nothing to cancel. Every sponsor is reviewed by hand before the run goes to print, so a file that will not reproduce well gets flagged before anything is printed.
The shirt gets worn
The run is printed and the shirts are worn in public for the month — to work, to events, to meetups, on camera. This is the part you are actually buying, and it is the part most advertising asks you to take on trust.
The results are published
At the end of the drop the month gets a permanent page: where the shirts went, the photographs taken there, and the public view counts of anything posted. No impression estimates and no CPM figures — there is no honest way to produce those for a t-shirt, so they are not produced.
Why a t-shirt and not an ad
Because the thing being sold is attention that was actually paid, and a shirt is one of the few places you can still prove it.
- A logo on cloth is read, not scrolled past. Somebody across a table has time to take it in. An impression in a feed is a quarter of a second and a scroll.
- The audience is small and specific. Chest money here buys a month of being seen by the people in the rooms these shirts go into — not a number.
- You can check. Every drop publishes photographs of the shirt being worn. That is a weaker claim than a dashboard full of figures, and a truer one.