Questions
Frequently asked
Everything people ask before they buy a spot, answered plainly.
What is Brand My Tee?
- It is advertising space on a t-shirt. Every month two shirts are printed — one white, one black — each carrying 6 print positions. You buy a position, your logo goes on the cloth, and the shirt is worn in public for the whole month. At the end of the month a results page records where it went and what it cost.
How much does it cost to advertise on a t-shirt here?
- A sleeve or hem position is $129. A chest position is $249. That is the price for the whole drop, and it is the same figure for the first sponsor and the last — there is no auction and no price ladder that climbs as spots sell.
Can one company take a whole shirt?
- Yes. An exclusive reserves an entire tee for one brand at $1000: your logo prints on the left chest and the lower back, every other position stays blank, and you can print in your own colours rather than the garment's single ink.
Are there discounts?
- Two, and neither depends on haggling. Taking the same position on both the white and the black tee is 15% off the pair. Buying into next month's drop before it opens is 20% off, because you are paying for a shirt that has not been printed yet.
What artwork do you need from me?
- A logo file and, if you want one, a URL. You place the artwork on the shirt yourself during checkout, so what you see on the preview is what gets printed. Every sponsor is approved by hand before the run goes to print, so if a file will not reproduce well you hear about it before anything is printed.
Will my logo be printed in colour?
- Normally no — the shirt is printed in one ink, because six logos in six different colours reads as a bulletin board rather than as clothing. The exception is an exclusive: one brand alone on a garment has no second colour to argue with, so it prints in its own.
How do I know the shirt was actually worn?
- Each drop gets a permanent results page listing the outings, the photographs taken on them, and the public view counts of anything posted. There are no impression estimates and no CPM figures, because there is no honest way to produce them for a t-shirt. You get what actually happened.
Who sees the shirt?
- Whoever is in the room. It is worn to work, to events, to meetups and on camera. That is a small and specific audience rather than a large anonymous one, which is the point — a logo read across a table is worth more attention than an impression counted in a feed.
What happens when a drop sells out?
- The board closes and the run goes to print. The next month is already on sale, usually at the advance discount, so the thing to do is take a position in the next drop rather than wait.
Can you print shirts for my event?
- Small runs for events are taken case by case. Use the enquiry form on the site and describe the run — how many shirts, what date, what needs printing — and you get a reply personally.